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01 — Brief Builder

Briefs that catch ambiguity for you.

Trame's brief intelligence reads every client answer in real time, surfacing vague language, conflicting goals, and missing detail before the work starts.

live preview

Trame flagged

“Modern but classic” — request two reference brands.

What it does

Built so the work moves, the scope holds, and the calm stays.

Live ambiguity flags

AI marks vague phrases like “modern but classic” and suggests the exact follow-up to send.

Templates per craft

Drop-in briefs for branding, web, motion, photo, copy — tuned to the questions each discipline actually needs.

Sign-off ready

Lock the brief, send a portal link, and capture client approval before anyone opens Figma.

Carries through scope

Every locked brief becomes the source of truth the Revision Tracker checks scope against.

How it works

Four quiet steps. Nothing to learn.

  1. 01

    Pick a template

    Choose a brief tuned to your craft, or start blank. Add your own questions and reorder freely.

  2. 02

    Send to client

    Share via a branded portal link. Clients answer on any device with no login required.

  3. 03

    Let Trame read along

    AI watches each answer land, flags ambiguity, and proposes the follow-up before the call ends.

  4. 04

    Lock it

    When the brief is tight, lock it. It becomes the canonical scope every other module checks against.

Connects to

It doesn't work alone.

Bring brief builder into one calm workflow.

Start free. No card, no client-account taxes. Upgrade when the studio grows.