Category templates
Pre-built question sets for brand identity, web design, photography, video production, copywriting, and social media. Each one asks the questions that actually matter for that discipline instead of a generic form.
Brief Builder
Trame reads every answer your client gives and flags what will cost you later. Lock the brief and your scope becomes a document you can point to.
The problem
Most creative projects begin with something informal. A WhatsApp message. A quick call. A paragraph in an email that says the client wants something modern and premium. Three weeks later the work is delivered and the response is that this was not what they had in mind. There is no document to point to, no record of what was agreed, and no way to prove the scope has changed. The creative absorbs the cost and calls it a lesson. Brief Builder exists so that conversation never happens again.
What it does
Pre-built question sets for brand identity, web design, photography, video production, copywriting, and social media. Each one asks the questions that actually matter for that discipline instead of a generic form.
When a client submits their answers, Trame reads every response and flags anything vague, contradictory, or missing a required specific. Descriptors like modern, clean, and premium get caught before they cost you a revision round.
Every flagged answer comes with a suggested follow-up written for you. Send it, get a real answer, and turn an interpretation into a specification.
Each submitted brief is scored as Clear, Medium Risk, or High Risk so you know at a glance whether the project is safe to start or needs another round of clarification.
Your client opens a link, answers the questions on their phone, and submits. No account, no download, no friction. The completion rate is the difference between a brief that exists and one that does not.
When both sides are satisfied, lock the brief. It becomes the reference point every future revision request is measured against. A short undo window means an accidental lock is never permanent.
How it works
Choose the question set that matches your project category, or build a custom one. Add or remove questions to fit the specific engagement.
Copy the brief link and send it however you already talk to your client. Email, WhatsApp, Slack, anywhere. They open it and answer.
Trame analyses every submitted answer and highlights the vague ones with a suggested follow-up. You decide which ones need a second pass.
Once the answers are specific, lock the brief. From that moment, anything outside it is a change order, not a revision.
The brief is locked before I pick up a single tool. Scope is protected before work starts. This is how it should always have worked.
Free to use. No card required to begin.